Agri-Food Marketing in Developing Countries:

• madina_kayumova
• 2
• 1

• Resurs turi: Tabiiy
• Chop etilgan yili: 2022
• Mualliflar: Mualliflar jamoasi:

Agri-food marketing in developing countries is usually seen from a micromarketing perspective, and to a relatively lesser degree, from a macromarketing perspective. However, there is also another perspective within agri-food marketing that is mesomarketing. In this regard, the research attempted to further research the realm of agri-food mesomarketing and attempt to better ascertain, assess and diagnose mesomarketing in agri-food marketing in developing economies.