Crafting and Executing Strategy

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The distinguishing mark of the 20th edition is its enriched and enlivened presenta tion of the material in each of the 12 chapters, providing an as up-to-date and engross ing discussion of the core concepts and analytical tools as you will find anywhere. As with each of our new editions, there is an accompanying collection of new, contempo rary readings that amplify important topics in managing a company’s strategy-making, strategy-executing process and help drive the chapter lessons home.