DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT

zamira_abduraximova
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Resurs turi: Axborot texnologiyalari
Chop etilgan yili: 2019
Mualliflar: DAVE CHAFFEY TANYA HEMPHILL DAVID EDMUNDSON-BIRD

The book focuses on digital strategy, e-commerce, marketing, customer experience, and transformation with real case studies (Amazon, Zara, easyJet, Spotify, etc.).

Kitobni yuklash