The success of the first ten e itions of Global Bsiness Today (and its longer, more in- epth textbook option an companion, International Bsiness, no in the 12th e ition) as base in part on the incorporation of lea ing-ege research into the text, the use of the up-to- ate examples an statistics to illustrate global tren s an enterprise strategy, and the iscussion of current eents ithin the context of the appropriate theory.
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