Internet Marketing Strategy, Implementation and Practice

Internet Marketing Strategy, Implementation and Practice

  • zamira_abduraximova
  • 4
  • 4
  • Resurs turi: Iqtisod va boshqaruv
  • Chop etilgan yili: 2006
  • Mualliflar: Dave Chaffey. Fiona Ellis-Chadwick. Richard Mayer. Kevin Johnston

The Internet represents a tremendous opportunity. For customers, it gives a much wider choice of products, services and prices from different suppliers and the means to select and purchase items more readily. For organisations marketing these products and serv ices it gives the opportunity to expand into new markets, offer new services and compete on a more equal footing with larger businesses.