Marketing 5.0 : technology for humanity

• zamira_abduraximova
• 4
• 4

• Resurs turi: Iqtisod va boshqaruv
• Chop etilgan yili: 2021
• Mualliflar: Kotler, Philip, Kartajaya, Hermawan, Setiawan, Iwan,

We wrote our first book in the series, Marketing 3 .0 : From Products to Customers to the H uman Spirit, in 2009. The book has since been published in 27 language editions around the world. As the subtitle suggests, the book describes the major shifts from product-driven marketing (1.0) to customer-oriented marketing (2.0) to human centric marketing