Marketing Communication

• zamira_abduraximova
• 5
• 4

• Resurs turi: Amaliy qo‘llanma
• Chop etilgan yili: 2002
• Mualliflar: Richard J. Varey

This textbook provides a contemporary examination of marketing as a social process. The scope of communication theory is broadened and a dialogical conception of communication is introduced. The existing model of marketing communication is replaced with a new and exciting concept that integrates the relational and social emphases of the twenty-first century.