MARKETING COMMUNICATIONS

zamira_abduraximova
5
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Resurs turi: Iqtisod va boshqaruv
Chop etilgan yili: 2013
Mualliflar: Patrick De Pelsmacker Maggie Geuens Joeri Van Den Bergh

Marketing communications are not only one of the most visible and widely discussed instruments of the marketing mix, with an overwhelming impact on both society and business, they are also one of the most fascinating. Every private consumer and business executive is exposed to advertising.

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