Sensory Marketing

• madina_kayumova
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• Resurs turi: Iqtisod va boshqaruv
• Chop etilgan yili: 2009
• Mualliflar: Bertil Hultén Niklas Broweus Marcus van Dijk

Sensory marketing is a marketing approach that targets consumers’ five senses—sight, sound, smell, taste, and touch—to influence their perception of a product or brand. It aims to create positive emotional experiences, strengthen brand recognition, and increase the likelihood of purchase. This strategy helps companies build deeper emotional connections with customers.